We’ve all been there…seeing the *magic* results of all different skincare products from influencers and online reviewers and feeling immediate FOMO.
But our question is why? Why do we NEED the skincare products we see all around us? Is there even a difference between the thousands of cleanser options you have to choose from? Or is it all a matter of whatever ads catch your eye?
We just have so many questions.
Because we at Goodspread Skincare actually care about making products that do what they say they will do.
Imagine that, right? And we’re so curious how the industry as a whole has missed this obvious concept.
It’s normal to want certain things from your skincare –maybe more youthful, clear, hydrated, protected, (insert the descriptor of your choice) skin. There’s nothing wrong with that!
The problem is how many brands in the skincare industry try to manipulate their customers by telling them what to want in the first place. The skincare industry profits off turning imperfections into insecurities.
That’s what works. That’s what sells.
But trying to influence consumers into purchasing products with manipulation and unfounded guarantees is hurting the integrity of the entire skincare industry.
More importantly…it’s hurting the people we’re supposed to be helping.
And that’s just not cool with us.
So, what’s the root cause of all this skincare noise?
It’s all about the money, honey.
If you haven’t noticed, every celebrity is now coming out with their own skincare lines.
And we get it.
The skincare industry makes up for 42% of the entire cosmetics industry, and will be worth about $177 billion by 2025 (Statista). So, financially speaking, getting into the skincare game is a great move for people with a huge following.
But here’s the issue – many of these brands capitalize off disguising possibly harmful ingredients with pretty promises. Even if the products ARE what they say they are, the vague marketing tactics leave lots of room for confusion.
How are consumers supposed to understand what skincare products they’re buying?
The answer’s simple…they’re not.
Understanding what’s in your skincare products, where they came from, how and why they’re made is NOT a top priority for most skincare brands.
Skincare marketing has become messy, vague, and uninformative to say the least. So, it’s no wonder that people have trouble knowing what skincare is right for them, or how to differentiate between different brands.
And don’t even get us started on the price tags that go along with calling products premium, high-quality, luxury, or high-end!
Clean ingredients that feel good on your skin should not be a luxury. It should be the standard.
We don’t think that’s too much to ask at all.
We envision a different world, where people can purchase skincare products and understand exactly what they’re getting.
Can you imagine? We absolutely can.
The skincare industry needs a makeover. Let’s work towards honest, ethical, clear marketing of products that do exactly what they say they will do. Consumers deserve to know everything about the products they purchase – from how they’re sourced to how they work.
Here are some tips to help cut through the confusion in your own skincare journey.
- Always read the labels.
Sure. Sometimes the ingredient lists look about as long as your arm, and most likely, there will be some things listed that you aren’t familiar with. The important thing is that the active or main ingredients are near the top of the list.
If a brand is claiming that a product has some powerful ingredient that will change everything… well, at least make sure that ingredient is listed near the top.
- Find out how the skincare is made.
First of all, if a brand is not clear about how they make the goods, that could be a red flag. It’s possible that they’re hiding something – how they’re tested, how they’re sourced, or what the packaging is made of.
- Think about WHO is selling you the skincare.
Did that serum get super popular because lots of people truly love it, or is it because a high-profile celeb talks about it every day?
The good news is you have plenty of options for purchasing skincare. The tricky part is knowing what’s important to you and finding the right brand that aligns with your needs.
________
Understanding what you’re putting on your skin is one of our top priorities at Goodspread Skincare! We’re on a mission to spread the good stuff in an industry full of messy, misleading claims.
No gimmicks here…just empowering people to cut through the noise to feel good about what’s on their skin and in their skincare.